What Earns Our Focus
How We Decide What to Build, Scale, or Partner On
Before we commit to any initiative—internally or with a partner—it must pass our GOLDEN Opportunity Filter, rooted in the same principles that power all of our frameworks.
Genuine
Genuine
Genuine → Solves a real problem with asymmetric urgency
We only pursue opportunities that address genuine, urgent problems. If it doesn't solve a real pain point with asymmetric value, we don't invest our time or resources.
Original
Original
Original → Not easily commoditized or already solved
We focus on novel approaches and unique solutions that can't be easily replicated. If it's already been done or can be quickly commoditized, we look elsewhere.
Leveraged
Leveraged
Leveraged → Systemizable, repeatable, and high asymmetrical ROI
We build systems that create exponential returns. Our solutions must be repeatable, scalable, and deliver disproportionate value compared to the resources invested.
Directed
Directed
Directed → Actionable with a clear (one thing domino) next step
Every initiative must have a clear, actionable path forward. We identify the "one thing" that, when done, makes everything else easier or unnecessary.
Exceptional
Exceptional
Exceptional → Positioned to outperform 95% of alternatives
We don't aim for incremental improvements. Our solutions must be positioned to dramatically outperform existing alternatives, creating a clear competitive advantage.
Needle-Moving
Needle-Moving
Needle-Moving → Capable of transforming results, not just improving them (10x or better)
We focus on transformational change, not incremental improvement. If it can't deliver 10x or better results, it doesn't meet our standard for investment.
Every venture, product, or system must also pass these Design Tests:
- Can this be systematized, not just delivered once?
- Does it follow the 80/20 rule in both effort and outcome?
- Would we build this even if money wasn't a factor?
- Does it compound over time, even without us?
The Bottom Line
We don't build everything. We don't partner with everyone. We focus exclusively on opportunities that meet our GOLDEN criteria and pass our design tests. This selective approach allows us to deliver exceptional results for the partners we do choose to work with.